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About Us

Cinnamon Baby was founded by Australian mum Racquel Ferraro, with a vision to create beautiful pieces for little ones that combine comfort, quality and timeless design.

What began as a simple idea has grown into a brand loved by families across Australia and around the world.

Inspired by the everyday moments of family life, Cinnamon Baby brings together thoughtfully crafted pieces for babies and children from soft essentials to matching family sleepwear. Each collection is designed with comfort, practicality and effortless style in mind, using gentle fabrics that feel soft against delicate skin.

Today, Cinnamon Baby continues to focus on creating pieces that families can reach for every day designed to be worn, loved and shared across generations.

Our Vision

At Cinnamon Baby, we believe baby and children’s clothing should feel as beautiful as it looks.

Our collections are crafted using premium cotton blends and breathable fabrics, carefully chosen for their softness, durability and comfort against delicate skin. From baby clothing and kids sleepwear to matching family sets, every piece is designed with quality and longevity in mind.

We focus on creating high-quality baby and children’s clothing that parents can trust pieces that are comfortable enough for sleep, durable enough for play and timeless enough to be worn season after season.

Through our Cinnamon Baby Reborn community, families can also pass their loved pieces on to new homes, giving garments a second life and continuing the story with another little one.

“My dream was always to create something meaningful for families. Cinnamon Baby started as a small idea at home, and it’s grown into a brand shared by thousands of families around the world. Seeing little ones wearing our pieces is still the most special part.”

— Racquel Ferraro, Founder